A new bleak-sounding app has taken China by storm.

Named Are You Dead? the concept is simple. You need to check in with it every two days – clicking a large button – to confirm that you are alive. If not, it will get in touch with your appointed emergency contact and inform them that you may be in trouble.

Launched in May of last year, the app initially attracted minimal attention but has recently surged in popularity. Young people living alone in Chinese cities have downloaded it en masse, making it the most downloaded paid app in the country.

Research indicates that there may be up to 200 million one-person households in China by 2030. This demographic is precisely who the app targets, as it describes itself as a valuable companion for solo office workers, students living away from home, or anyone living a solitary lifestyle.

People who live alone at any stage of their life need something like this, as do introverts, those with depression, the unemployed, and others in vulnerable situations, said one user on Chinese social media. Another echoed a common fear: If I died alone, who would collect my body?

Wilson Hou, 38, who lives about 100 km from his family, expressed similar concerns, noting that he worries he could die alone without anyone knowing. He appointed his mother as his emergency contact on the app, highlighting the safety it provides him amid his solitary life as a construction worker.

However, not everyone has embraced the app's somber title. Critics suggest that it might attract bad luck and have called for a name change to something less grim, like Are you okay? or How are you?. The developers, Moonscape Technologies, are considering feedback regarding the app's title.

Globally, the app is ranked in the top two for paid utility applications in the US, Singapore, and Hong Kong, indicating a wider appeal, potentially among Chinese expatriates. Originally released as a free app, it now costs approximately 8 yuan ($1.15) after gaining traction in the market.

Founded by three individuals under the age of 30, the app has grown in value significantly since its launch. They are currently exploring the development of a version aimed at the elderly, given that over 20% of China’s population is over 60, further addressing the safety needs in Chinese society.

While the app has raised awareness about loneliness and the well-being of solo individuals, it has also sparked a conversation about mental health and social connectivity in an ever-evolving urban landscape of China.