In brief
Japan’s tourism industry is seeing a significant boom as international visitors flock to the country, drawn by favorable exchange rates and unique experiences. While Tokyo, Kyoto, and Osaka remain popular, travelers are encouraged to explore hidden gems that capture the essence of Japan’s rich culture and heritage.
A decade ago, many deemed Japan a costly travel destination, but the tides have changed, causing an influx of tourists inspired by a favorable yen-to-dollar exchange rate. According to figures from the Japan National Tourism Organization, 2024 saw a monumental 36.9 million international visitors, marking a substantial 47 percent rise from the previous year. This sharp increase in tourism presents a golden opportunity for those looking to venture beyond the conventional attractions of Tokyo, Kyoto, and Osaka.Photographer Andrew Faulk, who has lived in Tokyo for over a decade and frequently collaborates with The New York Times, attests to the wonders of exploring less-traveled areas. "Traveling beyond the typical hot spots allows visitors to experience Japan's true spirit — its culture, landscapes, and unique traditions," Faulk explains, emphasizing the rewarding nature of such discoveries.Among his recommendations is Yokohama, Japan's second most populous city. Often mistaken for just another metropolitan area like Tokyo, Yokohama houses a unique blend of international culture due to its historical role as one of the first ports to welcome foreign trade in the 1800s. Its vibrant Chinatown presents an opportunity for culinary adventures unlike any in Japan.Stay tuned for more of Faulk's suggestions that encourage travelers to find extraordinary experiences throughout Japan, ultimately showcasing the delightful depth beyond the familiar.
