In brief
Hong Kong Correctional Services released an AI‑generated anti‑drug animation on International Day Against Drug Abuse that unintentionally made substances look attractive. The clip, praised for its slick visuals, quickly attracted criticism across social media, with many arguing it glamorises drug use. The department has opened a review amid calls for stricter AI‑content oversight, while experts warn it may undermine deterrence efforts. The incident underscores the need for careful editing and fact‑checking when governments use AI for public health messaging.
The Hong Kong Correctional Services Department released an AI‑generated anti‑drug animation on 26 June to mark the International Day Against Drug Abuse and Illicit Trafficking. 
Rooted in a cutting‑edge generative‑AI model, the short video depicts recreational substances in a surprisingly seductive light – bright neon glows, slow‑motion transitions, and smooth visuals that some users felt glamorised drug use.
Within minutes, the clip went viral on local social‑media platforms, sparking a heated debate. Critics – including lawmakers and drug‑policy advocates – accused the video of encouraging curiosity rather than curbing it, while some public defenders argued it missed the point of deterrence.
The department has yet to respond to the backlash, though statements on its official website promise an "in‑depth review" and assurances that it "fully understands the gravity of the situation."
BBC UK reporter Martin Yip reports that the agencies are now looking into whether AI‑powered public‑info tools inadvertently send the wrong message, and whether future campaigns will use a stricter fact‑check protocol.
Governments worldwide are watching closely as artificial‑intelligence becomes a mainstay in public communication. The Hong Kong episode presents a cautionary tale for authorities eyeing "attractive" tech to fight drug addiction.
