AI Revolution in Rural India: Transforming Lives and Careers

Tue Oct 14 2025 23:48:45 GMT+0300 (Eastern European Summer Time)

A deep dive into how artificial intelligence is gaining traction in rural India, creating job opportunities and reshaping the workforce in small towns like Virudhunagar.

In rural India, particularly in towns like Virudhunagar, the rise of artificial intelligence (AI) is reshaping lives and careers. Companies like Desicrew and NextWealth are pioneering 'cloud farming,' bringing high-tech jobs to rural areas. With advancements in AI technologies, these firms are working on crucial tasks including data annotation and transcription, contributing significantly to global AI operations. The trend presents a unique opportunity for residents, especially women, who are now able to pursue careers without migrating to larger cities. As India positions itself as a potential global hub for AI operations, challenges related to infrastructure and perceptions of rural capabilities remain. However, the ongoing efforts reflect a promising future for small-town economies.

AI Revolution in Rural India: Transforming Lives and Careers

In the picturesque town of Virudhunagar, known for its ancient temples, a quiet revolution is taking place in the realm of technology. Here, artificial intelligence (AI), once a notion confined to tech hubs, is now actively reshaping the local economy and job landscape.

Mohan Kumar, an AI annotator from this town, highlights his role in the AI ecosystem: I collect data, label it, and train AI models to enhance their decision-making abilities. This type of work has migrated from metropolises to rural areas, where companies can capitalize on lower operational costs, a trend referred to as 'cloud farming.'

Desicrew, a company that has been at the forefront of this transition since 2005, aims to decentralize employment opportunities historically concentrated in urban centers. CEO Mannivannan J K emphasizes that by bringing work to people's doorsteps, Desicrew provides fulfilling careers without necessitating relocation.

The company has witnessed significant growth in AI-related tasks, projecting that this segment will expand to comprise over 75% of their operations. With an impressive 70% of its workforce being women, the impact on local communities is profound. For many, this venture marks their first salaried position, creating transformative financial stability.

Similarly, NextWealth, founded in 2008, employs around 5,000 staff across smaller towns in India. Co-founder Mythily Ramesh points out that while most technology companies predominantly recruit from urban areas, their model champions the immense talent present in rural regions.

Moreover, as AI algorithms require extensive human-labelled data for accuracy, opportunities in cloud farming are anticipated to surge in the coming years. Ramesh envisions that AI could create close to 100 million jobs in database training and validation within the next three to five years.

While the future appears promising, experts like KS Viswanathan caution that infrastructure challenges, such as inconsistent internet connectivity, could hinder this growth. Nonetheless, the commitment to developing these small-town AI initiatives hints at a burgeoning hub capable of rivaling established tech centers worldwide.

Across the landscape of Indian small towns, individuals like Dhanalakshmi Vijay are working diligently to refine AI outputs, ensuring that applications enhance customer interactions and experiences.

This juxtaposition of ancient heritage and cutting-edge technology illustrates a pivotal moment for rural India, with the potential to redefine societal norms and create a sustainable economic model.