AlDirah Winter, one of the zones in Riyadh Season’s seventh edition, opened yesterday in the city’s heart, with a festive parade that served as the official launch. According to the Saudi Press Agency, the parade began at Al‑Dirah Park, moved along Al‑Atayef Street, and concluded at Al‑Qaisariyah Square, where crowds gathered to watch performances that echoed the area’s distinctive atmosphere.
Dirah Development Company, which organized the zone, says the opening marks the start of a 128‑day program that will present a mix of historical sites, traditional markets, and public spaces alive with activities for all ages. The programme is designed to let visitors experience AlDirah’s heritage while enjoying shopping, dining, and contemporary entertainment.
The Saudi Press Agency noted that the open‑air celebrations featured concerts, dance displays, and interactive exhibits intended to showcase the zone’s cultural and historical heritage. Attendees reported a festive mood and a sense of pride in seeing their local legacy celebrated on a public stage.
Riyadh Season, which is now in its seventh edition, continues to offer a breadth of events, concerts, sporting activities, and public gatherings that aim to keep the city vibrant. The AlDirah Winter zone is positioned as another highlight that ties together tradition and modernity for visitors and residents alike.
